References

Air Land Sea Space Application Center. 2020. “Multi‑service Tactics, Techniques, and Procedures for Operation Assessment.” ATP 5‑0.3 / MCRP 5‑10.1 / NTTP 5‑01.3 / AFTTP 3‑2.87. Carlisle Barracks, PA: U.S. Department of Defense. https://www.alssa.mil/Portals/9/Documents/mttps/assessment_2020.pdf.

Collier, David. 2011. Process Tracing: From Metaphor to Analytic Tool. Cambridge University Press.

Croft, Robert E. 2018. “Understanding Uncertainty: Incorporating the Unknown into Military Estimates.” U.S. Army War College. https://apps.dtic.mil/sti/pdfs/AD1069606.pdf.

Detroit Lions. 2025. “One Pride.” https://www.detroitlions.com/about-us/careers.

Doerr, John. 2018. Measure What Matters: OKRs: The Simple Idea That Drives 10x Growth. Portfolio.

Duczynski, Guy. 2005. “Making Information Operations Effects-Based: Begin with the End (-State) in Mind!”

Hickey, Christopher J, Robert Bradford, and Celestino Perez. 2019. “Design, Assessment, and the Causal Imperative in Complex Operations and Campaigns.” The Journal of Defense Modeling and Simulation 16 (4): 265–76.

Hill, Andrew, and Stephen Gerras. 2020. “Asking Strategic Questions: A Primer for National Security Professionals.” Joint Force Quarterly 96 (1): 37–41. https://ndupress.ndu.edu/Media/News/News-Article-View/Article/2076053/asking-strategic-questions-a-primer-for-national-security-professionals/.

Hubbard, Douglas W. 2014. How to Measure Anything: Finding the Value of Intangibles in Business. John Wiley & Sons.

Joint Chiefs of Staff. 2022. Joint Publication 3-0: Joint Campaigns and Operations. Washington, D.C.: United States Department of Defense. https://jdeis.js.mil/jdeis/new_pubs/jp3_0.pdf.

———. 2025. Joint Publication 5-0: Joint Planning. Washington, D.C.: United States Department of Defense. https://jdeis.js.mil/jdeis/new_pubs/jp5_0.pdf.

National Football League. https://operations.nfl.com/inside-football-ops/nfl-operations/nfl-ops-honoring-the-game/. “NFL Ops: Honoring the Game.”

Oettingen, Gabriele. 2014. Rethinking Positive Thinking: Inside the New Science of Motivation. Current.

Paul, Christopher, and Miriam Matthews. 2018. “The Language of Inform, Influence, and Persuade: Assessment Lexicon and Usage Guide for U.S. European Command Efforts.” RR-2655-EUCOM. Santa  Monica, CA: RAND Corporation. https://www.rand.org/pubs/research_reports/RR2655.html.

Rhyne, Russell. 1995. “Field Anomaly Relaxation: The Arts of Usage.” Futures 27 (6): 657–74.

Rhyne, Russell F. 1971. “Projecting Whole–Body Future Patterns–the Field Anomaly Relaxation (FAR) Method. Memorandum Report.”

W.K. Kellogg Foundation. 2004. “Logic Model Development Guide.” Battle Creek, MI: W.K. Kellogg Foundation. https://wkkf.issuelab.org/resource/logic-model-development-guide.html.